Unleash hidden creativity


The LEGO® SERIOUS PLAY® Method brings all our senses into play and can therefore effectively tap into our hidden creativity. The biggest challenge in innovation and product development is to find the really new ideas. LEGO SERIOUS PLAY can draw out peoples tacit knowledge and unleash ideas you did not know you had.

Keith Sawyers book GROUP GENIUS is filled with compelling stories about the interventions that changed our world: ATM, the mountain bike, and open source operating systems, among others. In each case, Sawyers research shows us the true story of innovation: in spite of the "lone genius" myths that always spring up after an invention's success, these important inventions always originate in collaboration.

Organizations that use the LEGO® SERIOUS PLAY® Method for innovation, creativity and product development do it, because they want this strong innovation cocktail combing deep creativity and deep collaboration.

The challenges and opportunities that we address with the LEGO® SERIOUS PLAY® approach include

  • Idea generation

  • Process design

  • Concept development

  • Product development

  • Innovation process design

  • Branding

"The LEGO® SERIOUS PLAY® workshop was a very effective exercise for us. In particular, the playful aspect of expressing work/job related issues through building LEGO models brought out some great insights".

Marcus Riecke Senior Director, Category Management, ebay

"At home last night, I reflected on my own experience with the LEGO® SERIOUS PLAY® workshop.  The LEGO® workshop was logical and still very innovative.  We were able to get to the core of our thinking and collaborations in a unique, risk-free, way.  What I found most intriguing was what seemed to be an unlimited source of ideas bubbling up, like water from an artesian well, fresh and thirst quenching, for new approaches to problem solving.  Now, I'll build a model that metaphorically represents a well with ideas flowing from it!"

David A. Cushman, Principal, Stony Point Elementary School

what is lego® serious play®?


References & Inspiration